Multidisciplinary designer and creative leader with a love for building brands that feel thoughtful, distinctive, and genuinely connected to the people they’re made for.
With experience spanning brand identity, packaging, campaigns, digital, ecommerce, and creative strategy, I’m drawn to the bigger picture – how every touchpoint works together to tell one clear story.
To me, design is part storytelling, part problem-solving, part giant puzzle: figuring out what connects, what matters most, and how to turn it into something people can actually feel.
Experience
Head of Creative — Herb Pharm
2026–Present
Leading brand and creative across a 300+ SKU wellness portfolio, spanning packaging, ecommerce, Amazon, paid media, email, social, retail, and product launches. Connecting creative strategy, consumer insight, and performance to build more cohesive omnichannel experiences.
Senior Creative Designer — Herb Pharm
2024–2026
Led creative development across digital campaigns, packaging, ecommerce, email, social, and marketplace channels. Built scalable systems and templates that improved consistency, efficiency, and speed across a growing brand.
Founder / Designer — April Black
2012–2024
Built and operated an independent illustration and stationery brand, overseeing product design, branding, ecommerce, wholesale, marketing, and creative partnerships.
Production Manager / Graphic Artist — Everway
2005–2015
Helped build SymbolStix into a scalable visual language used across educational and assistive-technology products, developing thousands of symbols and establishing standards for a growing visual system.
Areas of Focus
Brand identity · Creative direction · Packaging · Omnichannel campaigns · Ecommerce · Art direction · Email · Paid social · Amazon · Content systems · Consumer strategy
