FOMO Kitchen is a Korean-American fusion concept bringing together the bold, layered flavors of Korean cuisine with the comfort and familiarity of Southern food. Built around fried chicken, sandwiches, and shareable small plates, the brand needed an identity that felt energetic, approachable, and distinctive enough to stand out in Portland’s food cart scene.

The branding was developed to capture that unexpected cultural crossover while giving FOMO a cohesive visual personality across its food cart, menus, packaging, signage, and promotional touchpoints. FOMO Kitchen also operated as part of the food program at Culmination Brewing, extending the identity into a brewery environment where the food and beverage experiences could complement one another.